After eight years the PoPIA deadline is looming, and 1 July 2021 is fast approaching for many organisations.

Annemarie Pretorius, MD at Bizmod Consulting, says that over the past year PoPIA has hit the headlines with more frequency than before and as a result an increase in anxiety around implementation deadlines and the full extent of the regulators powers.

However, many organisations seem to be missing the key purpose of PoPIA, which is that this is not an act to comply with grudgingly, it is rather a tool to springboard a company to a customer centric digital aligned organisation that management should be embracing.

Pretorius says that this Act is important, and companies need to comply because by not complying companies erode customer bases, vastly underestimate data as an asset, and remain vulnerable to inside and external parties with malicious intent.

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