By now most organisations realise the importance innovation plays. It is a requirement for staying in the game and remaining relevant.
But, innovation means different things to different organisations. For some it may be driven by the need to increase speed to market. For others a different way of looking at problems when traditional project approaches and linear thinking is not yielding the required results. The last type of imperative is a requirement to become a customer centric type of organisation. This comes with the realisation that customer input into innovative products and ways of doing business is a requirement for future relevance.
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